Behind the scenes of Living Gems’ commercial shoot 

Bringing the Living Gems experience to life with a fresh, entertaining commercial campaign saw a production crew of more than 20 people set up at locations across Brisbane, as well as Living Gems’ Amber and Caboolture resorts.

The campaign, which includes four television commercials as well as photography, is part of Living Gems’ exciting new re-brand which aims to communicate the great lifestyle on offer at our Queensland over-50s resorts.

Living Gems CEO Adrian Puljich said the commercials had been crafted to be irreverent and fun, taking a light-hearted approach in order to capture people’s attention.

“We wanted to create commercials that are approachable, friendly and relatable. Each of the commercials are different but all are down to earth, and warmly amusing,” Adrian said.

“The aim is to show how a move to a Living Gems resort can let people free up their time and energy for a better lifestyle. As our new tagline says, it’s ‘simply lifechanging’,” he said.

“I’m really happy with the way they turned out and I hope the audience likes them as much as our team does!”